What is Search Engine Optimisation?

Search engine optimization (SEO) is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). This helps your site generate more organic traffic, boost its visibility and credibility, escalate results with your digital presence, and ultimately grow your business.

Each search engine has its own algorithm and ranking criteria, but the general goal is to offer users the best results for what they are looking for. To do this, search engines crawl through web content using bots, or spiders, which create a vast library of webpages called an index. When someone searches, the bots look through their index and display search results that coincide with the query’s keywords.

Cracking the Code: Understanding Search Engine Optimization

Keywords are how people search for content like yours, so they are a crucial element in SEO strategies. Choosing the right keywords can help narrow your audience, so you can focus on attracting quality leads that are more likely to convert into customers. Once you know which keywords to target, use them strategically by incorporating them into your content in natural ways. This can include incorporating them into your title, heading, URLs, and more.

In addition to keywords, SEO also focuses on optimizing other factors that search engines consider when determining the relevance of your pages, such as how fast they load and how user-friendly they are. These factors are known as on-page ranking factors, and they are the main areas that we focus on when performing SEO.

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